Yiwu Trading Lang Trading Co., Ltd. is rooted in Yiwu, Zhejiang, China. With the advantage of Yiwu, the world's largest small commodity distribution center, it is backed by the world's largest market, Yiwu Trade City, and firmly grasps international commodity information and global supply chain. It has become the leading brand in China's department store retail industry.
Mr. Langer originated from the “two yuan department store” model in 1998. After nearly 20 years of development, he has closely built around the establishment and deepening of the supply chain. Today, Mr. Lang Lang has established a “comprehensive department store super model” that integrates Yiwu small commodities and Zhejiang small commodity manufacturing sources to provide shoppers with the most cost-effective products and services.
With the opening of the first integrated department store in 2006, the same year registered the “Juhui Aijia” trademark, and the establishment of Mr. Lang Lang Trading Co., Ltd., the company’s department store direct sales supermarket model with “Jie Hui Aijia” brand began to go nationwide. In 2013, the company established a comprehensive park integrating office, display, warehousing, supply chain management and independent product research and development in Yiwu, Zhejiang, China. In 2016, Mr. Langer was awarded the “Top Ten Growth Benchmarking Enterprises in China's Retail Industry” by the China Business Federation. In March 2017, it was awarded “China's Department Store Commercial Credit Evaluation AAA Credit Enterprise”, “China's Top Ten Commercial Brands” in May, and “2017 China Business Innovation Top Ten Leading Brands” in November. In 2017, Mr. Langer opened the strategic upgrade of the community store to the commercial complex, and cooperated with Wanda Plaza, Wuyue Plaza, Baolong Plaza, Jiayuan Plaza, etc., and the boutiques with the brand “Mr.huolang Vendor” appeared in the country. . Up to now, the number of stores in the country has reached more than 680, covering 26 provinces and cities nationwide, serving thousands of consumers.
With the business tenet of "customer first, service first" and "helping others to achieve their own" as the corporate culture value, Mr. Zhilang is determined to provide shoppers with one-stop shopping service for department stores. Mr. Shi Lang has also established a brand image of “high quality, complete quality, beautiful price and convenience” in the minds of consumers, which has created the influence of Mr. Shang Lang in the retail sales of Chinese department stores.
“Mr.huolang”is driven by innovation and is led by experienced designers. From the goods to the space, it creates a design-oriented home life experi- ence. The headquarters establishes a deep coopera- tive relationship with the world's top quality goods suppliers, eliminating the brand premium and the middleman links, directly supply to consumer termi- nals through factory purchase, letting consumer getting more benefit.
Between the demands of the outside world and their own unique needs, “Mr.huolang” has called on consumers to retreat from the bustling and return to the true, quietly listen to the inner voice, and regain the pursuit of personalized life.
“Mr.huolang” IS NOT JUST A BRAND, IT IS ALSO A LIFESTYLE.
We advocate the concept of quality life, adhering to the brand spirit of “respecting consumers”, guid- ing consumers to explore new minimalist models, and let consumers perceive the life philosophy of each product from raw material selection to terminal pricing and enjoy personalized products.